I read an LIC ad long ago that said: “Emotions are not an interference in our business. Emotions are our business!” I would like your feedback on this.

In my near three decades of insurance experience, I have come across insurance recognising emotion as business in two ways. I call them the wrong way and the right way. Wrong way is mentioned first ’cause, alas, this is more often the case. The emotion here – fear! Fear of the unknown, of the uncertain, [...]

Ask Sankar: Answers of a question on LinkedIn

Hello readers,
Thanks for a great response.
We would like to introduce Mr. KS Sankar. Mr. KS Sankar, who heads Branding Initiative at Medimanage is one of the last words on Insurance in India.  He has a rich experience of close to 30 years in the Insurance Industry.
We invite more questions on varied aspects of Insurance, which [...]

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